It’s the end of the road for Mixer.
Big news out of Microsoft today. After 3 or so years of building Mixer to where it is today, Microsoft are calling time on the streaming service.
Touting an inability to scale to the needs of gamers and their viewers, Microsoft are now teaming up with Facebook to enable the Mixer community to migrate to the Facebook Gaming service.
Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform.
Existing Mixer Partners will be given partner status on the Facebook platform, however those streamers that haven’t made it to Mixer Partner level appear to be fresh out of luck, having to rebuild their channels and cross their fingers that their audience will follow to another platform.
While great news for Facebook who have spent a lot of time and money building their gaming system (and probably a lot more to secure this partnership with Microsoft), today’s announcement would have also brought smiles to those at Twitch – who have been fighting off the likes of Mixer and the growing YouTube and Facebook Gaming services . I would say they will have a number of high profile streamers that shifted to Mixer return to Twitch over the coming weeks.
No matter where you choose to stream, the world is better with your gaming content in it. As the operations side of…
Bit of a sad day for those of us that love the Mixer platform and the community that was built around it. I guess only time will tell how the Microsoft and Facebook Gaming partnership will work, especially around the integration with the Xbox ecosystem – we will see.
The Mixer service will continue to run through July 22, 2020. After that, Mixer.com will redirect to fb.gg, Facebook’s desktop home for gaming video, Mixer broadcasting on Xbox One will be temporarily disabled and the Mixer apps will notify or redirect viewers to continue watching their favorite streamers at Facebook Gaming
For more information on today’s announcement, click on the following links provided by Microsoft.
- Read all the details on the Mixer Blog: aka.ms/NextStepForMixer
- Next steps FAQ here: aka.ms/NextStepForMixerFAQ