Lego & Nintendo Team Up

What do you get when designers from both Lego and Nintendo colab on a project? Why Lego Super Mario of course!

While details about how this actually works are a bit thin on the ground, by the looks of the reveal video below the set is based around a Lego themed digital Mario figure. This Mario figure will use some sort of Bluetooth/NFC system to navigate a user built Super Mario world made out of Lego to collect digital coins and ultimately finish at the familiar flag pole.

“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”

Lego Super Mario will launch later on this year with more details to come soon! Keep and eye on lego.com/supermario for more info

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